Wunderman's Insight Lab is a centre for data informed intelligence, interrogating our social data warehouse to provide insight into social behaviour; content performance, social presence benchmarking and discerning social favourability and brand perception through the lens of the social web.

Wunderman's Social Landscape tool provides a near real-time view of all social touch points for any given brand and its competitor set.

We track Facebook, Twitter and YouTube daily and aggregate all social content from these channels. We measure a brand's Social Signal; the strength, frequency, and content it deploys across the social web and we track the resultant Social Sonar of its activities. This provides us with a meaasure of engagement effectiveness and interaction levels and provdide a benchmark within any given category or sector.

Wunderman's Social Profiling tool provides an understanding of your customers and prospects social footprint. How and where are they active across the social web.

We are able to determine the extent to which your customers are evident across your social touchpoints, are they fans and followers, how do they engage with your content, the degree to which they are influential and their value to you beyond their inherent transactional value.

Wunderman's Social Favourability and Social Brand Perception methodology provides insight into a brands positioning, personality and brand essence from a consumers perspective through the lens of online conversation.

Unprompted conversations about brands provide an unrivaled insight into brand perception. The social web provides a lens into not only how people talk about brands, but how they feel about them. This approach provides an independent and insightful understanding of consumer opinion.

Our approach to Social Listening is platform and data agnostic. We utilise a variety of platforms including Radian 6, Visible Technologies and others to aggregate conversation and brand mention content. Our focus is discerning the amplitude of conversation around a brand or any given topic.

We identify key conversation themes, isolate where conversation takes place, map trends and volumes over time and determine share of voice and share of influence. We undertake consumer tribe identification and detemine levels of advocacy and detraction evident within conversation and isolate key consumer influencers to provide a holistic view of how, where, and when your brand is discussed.